Los Angeles, August 13, 2019 - Faraday Future’s Video Marketing Department is named a Silver Award winner in the Video Series/Campaign category in the 2019 Summit Creative Award competition. The series of five ‘Testing The FF 91’ videos highlight the ongoing rigorous testing that engineers from Faraday Future experience on a day to day basis. FF is one of the the winning entries out of more than 4,500 submissions from 27 countries.
“We are honored that our team was recognized by the Summit Creative Awards and we are elated that our work on our brand, our vision and our products are being publicly recognized by the industry.“ said Tobin Kirk, Director of Video Marketing at Faraday Future. Since 2014, Faraday Future’s in-house video team, leveraging its world-class talents and resources, has produced hundreds of pieces of work on FF 91, the first-production car, and the Faraday Future brand garnering millions of views worldwide. Click here to watch the Faraday Future channel on YouTube, including the award-winning series ‘Testing The FF 91.’
Celebrating its 25th year, the Summit Creative Award is the premier arbiter of creative excellence. Entries in 13 major categories are judged against a stringent set of standards. During its blind judging (entering company names withheld) the Board of Judges search for and identify innovative and creative concepts, strong executions and user experience, and the ability to communicate and persuade. Winners were selected in a wide-range of categories from print and broadcast to online advertising and social media.
“Winning a Summit Creative Award is a significant accomplishment. With vetted judges, tough judging criteria, two-phase blind judging processes, and strict bylaws limiting winners, only deserving entries receive recognition.” Said Jocelyn Luciano, Managing Director for the Summit International Awards. “The creative work this year was outstanding. Watching the judges debate the details of individual entries in the run-off for the tops spots was inspiring.”