DESIGN

THE MAKING OF AN ADVANCED DESIGN CULTURE

VOLUME 1/3

01
Our first flagship vehicle:
Rewriting the code

Beginning with a blank canvas, we established our own code. Driven by minimalism, this process resulted in advanced proportions and a futuristic mono-volume.

02
From virtual to actual:
Refining our lines

We understand the power of virtual reality and use it extensively in our development cycle. This allows us to verify our form language with full scale VR models quickly and efficiently.

03
Advanced Emotion:
Transcendent Effects

Our form language intentionally puts technology on display. It moves through a spectrum of functional details held by an advanced language of colors, materials, and finishes. The total experience is transcendent.

04
Beta test vehicles:
Genetic engineering

Multiple beta cars were simultaneously developed to test and evolve individual engineering and design functionality. Each beta test vehicle further refines our first production vehicle’s DNA.

The Future is not Crafted from a Single Perspective

The first of three volumes, we’ve examined the Exterior Design in a discussion of origination and process. As the story of our first flagship vehicle continues to be written, we’ll dive deeper into an exploration of our Interior Design and ultimately conclude with User Experience Design.